As you use Google's AdSense for more and more time you begin to
learn from the mistakes of the past, and you slowly begin to
realize which of your actions kept your site from reaching its
full potential.

But an important part to making a mistake is telling people about
it and teaching them how to avoid making the same mistake. So this
is a list of the top five mistakes people using AdSense make.

You should read them well, and see if any of them is applicable
to your contents. If it is, you must stop and attempt to fix such
errors as quickly as possible.

The first major no-no that everyone seems to be hitting at one
point or another has to do with breaking the rules. Google's
AdSense is a great program but it relies on you respecting a few
set rules.

The most important thing is not to create "artificial clicks"
through any means possible. Never click your own links, never ask
your friends or close ones to click the links and never, by any
means have your content encouraging the visitors to click the
links. You run the risk of being permanently banned, and that
will definitely damage your revenue.

Failing to comply with Google's terms could have your AdSense
account suspended. And this is why this rule is by all means the
most important one of all. It's because this is the difference
between life or death.

The second thing users get wrong a lot of time is having a bad
color palette for ads. Many times this happens because the
publishers aren't knowledgeable enough to change default color
palettes.

Others just can't seem to spend enough time in changing those
defaults. Having bad ads that stand out is sure to push people
away from clicking, whilst having something which is clearly
visible yet distinctive will.

Third, of course, the position of the ads is probably the key
element you should get right if you want to maximize your profits
with AdSense. This is noted in a lot of places on the web and
Google talks about this as well. Google can provide you with
statistics which illustrate what positions work particularly well
on your website.

Fourthly, banner ads are also a very bad idea if you're using
AdSense. 480x60 type ads are a sure way to drive many people away
as most Internet surfers have developed a natural resistance to
such means of advertising.

And last, but clearly not least, is not taking care of the site
running the ads. Because ultimately it doesn't matter how cool the
site is itself. If it doesn't have updated contents and a lot of
daily visitors it will probably never earn you any serious AdSense
revenues.

So these are the most important five things people get wrong while
using the AdSense program. But of course if you don't like this
means of expressing the issues, here are the top five things you
should do to ensure your AdSense ads are constantly bringing in
that revenue.

Never break Google's policy. Don't make visitors create "artificial
clicks" on your website regardless of the person doing so or the
reason. Make sure your ads have the right colors that blend in
with your site, and make sure they're positioned in the right
places to attract as many customers as possible. Always try to
avoid using banner-like (480x60) adds unless you really know what
you're doing and constantly keep your site fresh and up to date.

So with that in mind you should be raising your AdSense revenues
in no time.

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